Climate change continues to draw attention around the world, and students are having a big impact on the environmental movement. Young people involved in environmental issues see the value of strength in numbers but also understand there can also be a positive impact when individuals make better choices.
Younger consumers are spending more overall than previous generations and emerging patterns show they favor sustainable brands. According to Nielsen’s 2015 Global Corporate Sustainability Report, 66% of consumers say they will spend more on a product if it came from a sustainable brand, and when it comes to Millennials that number can be as high as 73%.
Eco-friendly promos are key to appeal to Gen Z and Millennials, and smart companies will leverage their interest to drive sales by advertising their brands on environmental promos. So, think green and earn green with environmental products.
It’s no secret that college students love can coolers, and the Koozie® Collapsible Eco Can Kooler contains a minimum of 10% renewable resources in the foam material that keeps beverages colder, longer. This is a great promo for the environmentally-conscious that has a long shelf life and works well for giveaways and mailings.
Single-use plastic straw bans are popping up around the country so alternatives like metal, silicone and paper options are growing in popularity. The Paper Straw adds a fun branding opportunity for food and beverage establishments, while the Stainless Steel Straw with Cleaning Brush is a fantastic reusable option for anybody.
Bags generate more than 5,700+ impressions on average, more than any other promotional item. As more communities around the US attempt to reduce waste by banning, taxing, or limiting single-use plastic bags there is a growing opportunity for reusable totes and coolers. The Eco Non-Woven Tote is the perfect choice for the environmental market because it is made of 80% post-consumer recycled material. It also promotes eco-consciousness by displaying the recycled symbol and material content on the bottom corner of the bag.
The Silipint™ Straight Up Pint Glass is fun, vibrant and sustainable. Each item is made of food-grade silicone that is derived from easily accessible elements from the earth. They are perfect for hot or cold beverages and are reusable, unbreakable and even recyclable. However, if a Silipint ever happens to end up in a landfill incinerator the silicone will break down into harmless substances.
Americans used about 50 billion plastic water bottles last year at a recycling rate of only 23%. Reusable water bottles are available in a variety of materials, designs, colors and price points to appeal to any environmental customer. Items like the Tervis® Stainless Steel Sports Bottle – 30 oz. is a high-quality promo that can help reduce environmental impact.
